STRATEGI HUMAS PONDOK PESANTREN AR-RAUDLATUL HASANAH DALAM MENINGKATKAN CITRA POSITIF PADA MASYARAKAT SUMATERA UTARA

The purpose of this study was to examine the extent which Public Relations played an important role in improving image Ar-Raudlatul Hasanah Islamic Boarding School among public. This also aims analyze strategy implemented by boarding school reinforce positive perpetrators community. approach used is a qualitative descriptive one, with data obtained through interviews, observations and literature reviews. analysis process includes collection, reduction, drawing conclusions. results confirm that particular importance maintaining Poidsren In fact, now essential irreplaceable element context schools. efforts enhance are carried out increasing communication community outside school, establishing have good relations other Muslim schools use social media as means widely spread information about School. addition, Department reviews each activity planned out, part its ongoing improve School's performance boarding.